Identity developed for a local greengrocer with humble, social and accessible values. Based on the shop's name and the owner's grandmother, from whom he learned everything, the logo represents a character, intended to create some familiarity with clients and become the city’s new Grandma figure.

Different logo-stickers, sometimes as simple as only the single well-knowned head, enable an easy and humorous marking on every product. As for the packaging system and collaterals, they were designed to remain simple and customary, reinforcing the shop values.